Authors
Phil Cook
Phil has been writing professionally for over 12 years. He specializes in well-researched, high-quality content across niches. Over the years, he has developed a vast wealth of knowledge across topics, and tackles any brief confidently and expertly. In his free time, he’s big on collecting limited edition Hot Wheels and other die-cast model cars.
Olly Sanderson
Olly specializes in writing top-notch blog posts, news pieces, and website articles in tech, health, travel, finance, and pet domains. He has spent many years honing the art of systemic, well-organized writing that clients love. He has a unique workflow where he spends the majority of his effort in the research phase. This allows him to formulate a unique perspective for the client’s project. Once has has it, no matter if it takes an hour or a day, he gets to writing. This way, he claims, when he puts his ideas and thoughts to words, the output is more natural and fluid. His motto? Becoming an expert in every niche under the sun. He’s a big fan of Japanese popular culture and maintains an active hobby of watching anime and reading manga.
Main Categories
- Formats & Copy (1)
- Industry (2)
- AI & Automation (1)
- SEO & Search (1)
- Research & Accuracy (1)
- The Writing Craft (4)
- Drafting (2)
- Structure & Outlines (1)
- Voice & Ghostwriting (1)
- Working with Clients (1)
All Topics
ai-detectors (1) ai-writing (1) article-writing (3) briefs (1) client-feedback (1) client-work (1) content-types (1) conversion (1) creative-writing (1) credibility (2) difficult-clients (1) drafting (1) editing (1) eeat (1) google (1) human-writing (1) introductions (1) niches (1) outlining (1) research (1) search-history (1) seo (1) structure (1) trust (1) war-stories (3) word-count (1) writing-craft (3) writing-process (2)
All Articles
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When a 3000-Word Article Leaves a Reader with the Same Questions
There’s a difference between a complete article and a long one, and it might be unraveling your writing career unless…
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What is an Article Actually Supposed to Do?
Why most writers are clueless about determining the reader’s intent
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An Article Writer’s Search History is the Most Confusing Thing Ever
What must Google think when you jump from learning about what makes a dog bed good to looking at the…
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Better to Not Write an Article than Write on a Bad Outline
The outline is usually where an article fails, so when you have the freedom, use it
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Literally the One Trick that Makes Article Intros 10x Better
Here’s why I write the introduction after writing the whole article, and why you should too
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This Client Got Super Angry When I Matched His Brief
Owing to lack of communication, I went with the sane way of not stuffing exact keywords
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The Bible Was AI Generated, Then It Wasn’t
Here’s my best attempt to chronicle an everlasting battle against clients wanting to use dumb AI detectors
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Turning Bland & Obvious Articles Into Reading Delights & Conversion Machines
Just two things: well-thought-out examples and taking a BIG step back can make bland copy much more interesting; from corn…
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Google EEAT: What Does it Mean in Real-World Article Writing?
People throw EEAT around with a lot more confidence than knowledge; here’s what it means for actual writers